Nothing Brand Africa: Can the Nothing Brand Build a Movement?
Africa accepts new technology. It rejects uncertainty. Across the continent, consumers have never adopted technology based solely on novelty or ...
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Tag: Xiaomi Africa
Xiaomi’s African Ascent: How a Chinese Underdog Is Outpacing Mobile Giants in Kenya’s Fast-Growing Tech Market
In 2020, Xiaomi’s presence in Kenya was barely a blip — hovering around 2.5% market share, dwarfed by Transsion’s 50%+ ...
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